AZURE - Planet Friendly Beauty

2 November 2020

Just the name is enough! After all, the colour azure is a bright, cyan-blue named after the rock azurite and is often described as the colour of the sky on a clear day. The AZURE haircare range has been branded in an array of spectacular marine colours from blue to green to turquoise, and one only has to look at the bottles to think of the sea. It is therefore no surprise to discover that AZURE harnesses the power of seaweed which is packed with unusually high conentrations of vitamins, minerals, amino acids and antioxidants; all things that hair needs in order to look and feel its best. The fatty acids found in marine extracts are key for hydration and hair recovery, which ensure hair is nourished, healthy and noticeably shinier. The added abundance of Zinc and Vitamin A & C help with the stimulation of hair growth, making it perfect for anyone who suffers with fine and thinning hair or those that fancy some added body and length.

We also love the fact that AZURE is a vegan haircare range. Their range of products use only naturally sourced ingredients, free from sulfates, parabens, silicones gluten, and which also replaces the commonly used animal-derived products such as lanolin, beeswax, and keratin. Lesley Clarke, creator of AZURE and co-founder of the Nicky Clarke hairdressing empire states: “There is no reason to use animals or animal-derived ingredients in our quest for beauty and so all our products are 100% Vegan and we would never dream of testing products on animals“. 

The range comprises four carefully curated products ranges products which all utilise natural ingredients such as avocado oil, seaweed sugars, chai seed extracts, and sustainably-sourced African Baobab Extract combined in gentle formulations to combat the most common hair complaints from split ends, frizz, flyaway hair and protection from the elements. As our locks are still suffering from the drying effects of a long hot summer spent swimming in the sea, we tried the AZURE HEALTHY SHINE range and were incredibly impressed. Not only did the shampoo and conditioner look like a work of art in the bathroom, the smell was utterly divine, and hair felt and looked incredibly glossy afterwards. Plus a little goes a long way with these products.

The other brilliant thing about this range is that all of the beautiful bottles have been created using sugarcane which is 100% renewable and all the caps, jars and labels are 100% recyclable, too, resulting in minimum impact on the planet. AZURE really does tick all the boxes for a fantastic haircare range: it smells as good as it looks, delivers real results, and is as kind to your hair as it is the planet.

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